Obligatory New Year’s Post

In past years, or quarters really, I would have put together a whole review of the year. I would have talked about all my goals. Whether or not I reached them. What I’ll be doing over the next 90 days.

You can take a look for yourself here.

It was a great system! I had a blast doing it. I achieved a lot. And frankly, living in that cycle for 2 and half years really kickstarted me down a road that led me to achieve some great life long goals.

I recorded a bunch of songs. I did a ton of writing. I read a bunch of books. I’m damn near fluent in Spanish.

It was really all worth it.

And if you’re interested. I still have this email Bootcamp that will guide you down this path. It might even help you move closer to that person you want to be.

But if you’re one of the 2 people that follows me, you probably noticed things have changed.

2019 was a year of transition for me. I tried a bunch of stuff. Some worked, most didn’t.

So instead of exhuming goals around Spanish vocab and words written, I’m going to reflect a little on what I learned in 2019. What happened, and how it all got us to this first day of 2020.

The real question I had to answer in 2019 was what I wanted out of this blog.

The first quarter of 2019 was all over the map. I tried to do it all. I tried to make these longer SEO friendly posts. Interlaced among those were these more diary-esque posts. Here’s an example. Those shorter ones were a hot mess. I’d talk about 2 or 3 unrelated things. They were mostly about a running injury I was going through at the time. They were a thing. And not a good thing.

This hodgepodge approach really made me think for the first time what I was trying to achieve here. This thinking culminated somewhere around March of last year when I decided that what I really wanted was for this to be a business.

When I reflect, I don’t really know why I thought that? I feel a little like we’re inundated with these ideas of being your own boss, starting your own business, etc. And really, if you read around about anything about “how to blog” on the internet, it’s all about SEO friendly posts, building niches, monetizing.

So figured why not. I gave it a go.

I listened to countless podcasts and read other blogs from successful online entreprenuers. I read you should write well researched 2,000-word blog posts. I did that. I read you needed to focus on a niche. I doubled down on self-improvement. I read you needed researched, SEO friendly blog titles. Did it.

On top of that, I went all-in on Pinterest. I spent money on a software piece to automate my schedule. I built a billion pins. I invested more in a social media tool for the actual site.

I even started posting shit on Medium.

I created this email course, with the idea that someday it might be a monetized e-course.

I made the leap the big league!

And it worked! These posts outperformed in search. I grew my list. etc.

But somewhere amid this, I realized I was spending money and time doing work that brought me no joy. I realized that I didn’t want a business. I didn’t want to make pins, I didn’t want to make e-courses. I didn’t want to write about shit I didn’t care about for no reason other than to drive people to a website they might not care about.

And don’t get me wrong. I have no problem with people pursuing an online business. In fact, I think it’s great.

But I didn’t value the activities associated with it. It wasn’t what I wanted to do.

And at the core, the whole purpose of this blog is to pursue those activities that drive value in your life. Stuff that gets you excited.

So at the end of the year, I followed my own advice.

I stopped writing long posts just to write them. I got out of the Pinterest game. I stopped giving a shit about SEO. I stopped giving a damn what Yoast was saying about my post readability.

And that’s where we are today!

I’m still proud of the work I achieved in 2019, but more so, I’m proud that I went through this process of transformation that led me to where I am today at the beginning of 2020.

The tagline for this site is ‘life as process.”

I hope to keep that at the center of my own mind as I enter 2020.

I hope you do too!

Free 6-Day Goal Setting Email Course

We all want meaningful lives. Start becoming the creative, passionate human you always wanted to be with this free, 6-day email course to help you set and reach your goals.

Invalid email address
I promise not to spam you. You can unsubscribe at any time.

Leave a Reply

Your email address will not be published. Required fields are marked *