Books for Reading

Here are some books that I both like and find relevant to things I talk about.

I’d probably advise you to get a library card before an Amazon addiction, but in case you’re the buying kind, there are links below.

Just so we’re all on the up and up, those are affiliate links. I do make a little bit of money everytime someone buys one of these through my site.

Happy Reading!

Smarter: The New Science of Building Brain Power

Smarter: The New Science of Building Brain Power

Until the publication of a major study in 2008, psychologists believed that intelligence is fixed at birth, that IQ is like a number tattooed on the soul. The new study showed that people can increase their “fluid” intelligence through training.

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Good Strategy Bad Strategy: The Difference and Why It Matters

Good Strategy Bad Strategy: The Difference and Why It Matters

Author:
Genre: Strategy

Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.

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The Art of War

The Art of War

Author:
Genre: Strategy

THE ART OF WAR (Chinese: 孫子兵法; pinyin: Sūnzĭ bīngfǎ) is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician, and kindred to the Realpolitik of his time, termed in China as Legalism. The text is composed of 13 chapters, each of which is devoted to one aspect of warfare. It is commonly thought of as a definitive work on military strategy and tactics. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name." It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond.

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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

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How to Write a Damn Good Novel: A Step-by-Step No Nonsense Guide to Dramatic Storytelling

How to Write a Damn Good Novel: A Step-by-Step No Nonsense Guide to Dramatic Storytelling

Author:
Genre: Writing

Written in a clear, crisp, accessible style, this book is perfect for beginners as well as professional writers who need a crash course in the down-to-earth basics of storytelling. Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.

An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

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Writing Better Lyrics

Writing Better Lyrics

Author:
Genre: Songwriting

Writing Better Lyrics has been a staple for songwriters for nearly two decades. Now this revised and updated 2nd Edition provides effective tools for everything from generating ideas, to understanding the form and function of a song, to fine-tuning lyrics.

Perfect for new and experienced songwriters alike, this time-tested classic covers the basics in addition to more advanced techniques.

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Contagious: Why Things Catch On

Contagious: Why Things Catch On

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

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Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

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Originals: How Non-Conformists Move the World

Originals: How Non-Conformists Move the World

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. 

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The Magic of Thinking Big

The Magic of Thinking Big

The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!

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So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.  Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.

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